ASiD 4K/UHD content protection to launch at NAB 2018

Friend MTS, the content and revenue protection specialist, today announced that it will launch a 4K/UHD variant of its ASiD service, the most widely deployed subscriber level watermarking in the world, at the NAB 2018 show, Las Vegas.

The new 4K/UHD ASiD service is designed for broadcast and OTT applications, and includes global channel monitoring coupled with fingerprint-based automatic content recognition, and watermarking for advanced subscriber identification.

The end-to-end security service connects tightly with subscriber management and social media platforms to enable illegal video streams to be deactivated within seconds. Friend MTS services are highly automated and customizable, and are ideally suited to protecting everything from live premium sports to non-live entertainment content.

Neil Sharpe, Product Marketing Director at Friend MTS, said:

“With the increasing availability of UHD content and higher broadband speeds in homes, the global video market is being inundated by higher quality illegal streams, which pose a real threat to broadcasters’ premium content.”

“To counter the menace of these illegal streams, there’s a need to deploy advanced subscriber watermarking for UHD content that’s imperceptible to viewers, while also complying with the security requirements of both premium sports rights holders and movie studios.”

Visitors to NAB will be able to see demonstrations of the ASiD service from Friend MTS in both broadcast and OTT applications. To read more about ASiD, click here.